Privacy Policy

1. Information We Collect

Account information (Kelvo Education): When you create an account, we collect your email address and password (stored securely, never in plain text, via our authentication provider). You may optionally provide your name.

Account information (kelvo.one): Reading free Insights content never requires an account. If you create one — to access a paid Insights tier once subscriptions open, or an Enterprise subscriber benefit — we collect your email address and password (stored securely, via the same authentication provider as Kelvo Education) and your current plan/subscription status. kelvo.one and Kelvo Education share one underlying account system: signing up on either site with the same email is the same account on both.

Content you create: Deal underwriting data, assumptions, notes, case study attempts, quiz results, and certification records you create or earn while using Kelvo Education. This data belongs to you and is used to provide the service (saving your work, tracking your progress, awarding certifications) — we do not sell it.

Consulting inquiries (kelvo.one): If you submit a consulting interest form, we collect your name, email, company name, and message.

Enterprise Insight requests (kelvo.one): If you submit a request for a custom market analysis as an Enterprise subscriber, we collect your name, email, company name, and message — the same fields as a consulting inquiry, kept in a separate record since it's a different service.

Newsletter subscription (kelvo.one): If you sign up for Insights by email, we collect your email address. Subscriptions use double opt-in — we send a confirmation link before any newsletter reaches your inbox — and every send includes a one-click unsubscribe link.

Web push notifications (kelvo.one): If you opt in to browser notifications for new Insights articles, your browser creates a push subscription (managed by our provider, OneSignal) that lets us send that specific kind of notification. This is a separate opt-in from the email newsletter — choosing one doesn't sign you up for the other.

Site usage information: We use privacy-conscious analytics (Vercel Analytics) to understand aggregate site traffic and which pages are visited, including which Insights articles are read. This is used in aggregate to understand what content is useful — we do not build individual visitor profiles from this data beyond what's needed to operate the site.

We do not currently collect payment information. If Kelvo introduces paid services in the future, this policy will be updated before that happens, and payment processing will be handled by a third-party processor (e.g., Stripe) — Kelvo does not store your card details directly.

2. How We Use Information

• To provide and operate Kelvo Education (your account, your saved work, your progress and certifications)
• To respond to consulting inquiries you submit
• To respond to Enterprise Insight requests you submit
• To send Insights articles to newsletter subscribers who have confirmed their subscription, and to send web push notifications to visitors who have separately opted in to them
• To understand site usage in aggregate and improve Kelvo's content and product
• To communicate with you about your account or an inquiry you've submitted — we do not send marketing email without your consent

3. Third-Party Service Providers

Kelvo relies on the following third-party services to operate:

• Supabase — database hosting and user authentication
• Vercel — website and application hosting, site analytics
• Resend — delivers newsletter confirmation emails and Insights sends to confirmed subscribers.
• OneSignal — delivers web push notifications to visitors who have opted in to them.

Each of these providers has its own privacy practices governing how they handle data on our behalf. We select providers that maintain reasonable security practices, but we encourage you to review their policies if you have specific concerns.

4. Cookies & Tracking

Kelvo uses minimal, privacy-conscious analytics that do not rely on invasive tracking cookies. We do not use third-party advertising trackers.

5. Data Retention

We retain your account information and content for as long as your account is active. If you delete your account, we will delete your personal information within 30 days, except where retention is required for legal or legitimate business purposes (e.g., fraud prevention).

6. Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal information, or to object to certain uses of it. To exercise these rights, contact us at privacy@kelvo.one. We will respond within a reasonable timeframe.

7. Children's Privacy

Kelvo is intended for users 18 and older, or the age of majority in their jurisdiction. We do not knowingly collect information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

8. Changes to This Policy

We may update this policy as Kelvo's products and services evolve. We will update the "Last updated" date above when changes are made. Material changes will be communicated to registered users.

9. Contact

Questions about this policy or your data: privacy@kelvo.one.